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A Box-Pressed Avo Heads To IPR

Jun 2, 2015 | By Gregory Mottola
A Box-Pressed Avo Heads To IPR

There's a new Avo brand coming to the International Cigar & Pipe Retailers trade show next month. Not only is it the first box-pressed Avo in the history of the brand, but it's also the first box-pressed cigar to ever come out of Davidoff of Geneva's factory in the Dominican Republic. Aptly named Avo Syncro Nicaragua, it's also the first Avo to use Nicaraguan tobacco, and these cigars will be introduced in July before shipping to retail stores in August.

"Short for ‘synchronize,' Syncro conveys the harmonious working together of two different things," said Richard Krutick, director of marketing for Davidoff of Geneva USA. "In the same way that multiple instruments play in synchronicity to create a beautiful piece of music, two distinctly different tobaccos must harmonize and synchronize to become the best possible cigar."

The two different tobaccos Krutick is referring to are the Dominican and Nicaraguan tobaccos within Avo Syncro's blend—specifically the Nicaraguan filler tobacco from Ometepe and the Dominican tobaccos that include Piloto Cubano, San Vicente and a hybrid of Olor and Piloto. The binder is Dominican as well, but the Avo Syncro Nicaragua isn't limited to only two countries. There is also Peruvian tobacco in the blend, all brought together by a dark, Ecuadoran Connecticut wrapper.

The brand will come in four box-pressed sizes: Short Robusto, 4 inches by 52 ring gauge; Robusto, 5 by 50; Toro, 6 by 54 and Special Toro, 6 by 60. The cigars will retail from $7.90 to $10.90 once they hit U.S. shops in August. The new Avos, however, are not expected to ship globally until 2016.

All Avo brands are owned by Swiss company Oettinger Davidoff AG and distributed in the United States by Davidoff of Geneva, North American division, which is headquartered in Pinellas Park, Florida. The Avo Syncro Nicaragua is rolled at the Davidoff-owned Occidental Kelner (OK) Cigars factory in the Dominican Republic where all other Avo brands are made.

Avo

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