Aganorsa Leaf Rebrands Casa Fernandez Aniversario Corojo Line
Nicaraguan cigar company 2018 name change by rebranding their Casa Fernandez Aniversario Corojo as Aganorsa Leaf Aniversario Corojo.
In addition to a new name, the packaging has also been redesigned, emphasizing the Aganorsa Leaf logo and eliminating any references to Casa Fernandez. The maduro version of the Aniversario Corojo line was similarly repackaged over the summer.
“It is crucial to align our portfolio so that retailers and consumers can easily recognize the Aganorsa Leaf name and logo in the humidor,” Terence Reilly, vice president of sales and marketing for Aganorsa Leaf stated in a press release.
Aganorsa Leaf Aniversario Corojo is available in four box-pressed sizes: Robusto, measuring 5 inches by 54 ring gauge; Toro, 6 1/4 by 52; Gran Toro, 6 by 58; and Lancero, 7 1/2 by 40. The Toro and Lancero are part of the original lineup whereas the Gran Toro and Robusto sizes are new to the line, replacing the older 6-by-54 Toro and 6-by-56 Toro Gordo.
According to Reilly, the cigars are entirely made of tobaccos grown on farms owned by Aganorsa Leaf.
Aganorsa Leaf Aniversario Corojo comes in boxes of 10, except for the Lancero, which ships in boxes of 16. All the sizes have suggested retail prices of $13.75, except for the Robusto, which retails for $12.99.
